1. Online channel performance
Discussion
- Sessions +18% ...
Decisions
- Increase online ad budget by 15% for the next two weeks
Action Items
- Jordan — launch A/B test by 2025-10-15
- Riley — deliver CTR analysis by 2025-10-17
Concerns
- Ad fatigue if creatives are not refreshed
Key Messages
- Grow while maintaining stable CAC; test before scaling