1. Budget Reallocation Analysis
Discussion
- TV ads ROI has dropped by 12% YoY.
- Influencer campaigns (Micro-tier) showing 4.5x ROAS.
- Elena raised concerns about brand safety with influencers.
Decisions
- APPROVED: Cut TV spend by 30%.
- APPROVED: Reallocate funds to 'Tech-Influencer' tier.
Concerns / Risks
- Need a strict vetting process for influencers to avoid scandals.