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1. Budget Reallocation Analysis

Discussion

• TV ads ROI has dropped by 12% YoY.
• Influencer campaigns (Micro-tier) showing 4.5x ROAS.
• Elena raised concerns about brand safety with influencers.

Decisions

• APPROVED: Cut TV spend by 30%.
• APPROVED: Reallocate funds to 'Tech-Influencer' tier.

Concerns / Risks

• Need a strict vetting process for influencers to avoid scandals.

2. Campaign Theme: 'Trust'

Action Items

• James — Draft new guidelines for unscripted reviews by Friday.
• Sarah — Approve final creator list.

Key Messages

• Users are tired of hype. They want raw, unedited reviews.